Even if it’s been a while since you texted in complete sentences (“OMG. IKR? LOL. TTYL!”), ROAS may be a new one for you.
Nothing wrong with that if you’re still in school or a contented resident of Cubicle Nation, but if you do digital marketing, either professionally or to promote your brand, I’m a little worried for you.
ROAS stands for return on ad spend. It’s a metric that measures how much you earn from every dollar you spend on a single marketing channel, such as a campaign, ad, or even keyword.
It answers the question, “If I put…
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