You’ve probably heard the saying that when you’re in the public eye, the only thing worse than being talked about is not being talked about.

That old adage is meant to apply to celebrities and socialites (and today, influencers), but it also holds true for businesses. What people say about your brand today can make it or break it. You may not walk a red carpet or live in Beverly Hills, but your reputation is what keeps you in business. In this article, we’ll explain how to do a reputation audit for your brand (and why you should).

What is a reputation audit?

A brand…

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