Professional Blog

COVID-19 crashed through the startup economy like a rock through a plate-glass window. The pandemic has dried up available funding as investors pivot to focus on existing portfolios. It has also evaporated demand as businesses and consumers alike tighten their budgets and close their wallets. The statistics are sobering. So far, 18% of startups who already had […]

ere’s the sad truth: free accessibility technologies cannot make your site fully accessible. Using tools with no installation fees is tempting — but it will cost you heaps of money and other business-wrecking repercussions once you find out your site is surprisingly inaccessible. Instead, invest in paid, trustworthy solutions that actually do the hard but necessary work of improving

What are the differences between a business and a startup? Which of them are you running? We have written this complete guide to help you find it out. The differences aren’t big, but knowing them are essential to successfully run the company. Maybe you have an idea that you are working on. Maybe you are

Small businesses and startups live and die by their ability to build successful marketing funnels. Whether B2B or B2C, you need a way to attract, educate, and convert buyers into paying customers. And that’s why video is such a game changer. Video is low-hanging fruit for all brands. You don’t need a big budget, a fancy studio,

Even if it’s been a while since you texted in complete sentences (“OMG. IKR? LOL. TTYL!”), ROAS may be a new one for you. Nothing wrong with that if you’re still in school or a contented resident of Cubicle Nation, but if you do digital marketing, either professionally or to promote your brand, I’m a little

You might have a path-breaking business idea and a clear roadmap but is that enough to bring your dream company to life? Not quite. In order to grow, you need investors who will believe in your business the way you do. They need to see the potential in your idea and this is where business