tom my

When creating an effective landing page, there are many essential components to master. Lead acquisition. Design. Coding. But there’s one component that should absolutely come first, above all else — and that’s content. The old saying “substance over style” couldn’t be more true when it comes to landing pages that convert. The only way that […]

If you’ve never hired a web/app designer before and are not a designer yourself, it can be difficult to know if you are making the right decisions. You may not know where to look for a reputable designer, how to differentiate between designers with similar skills and experiences on their resumés, and how to make

Hoarding equity usually doesn’t help founders or the company succeed. This doesn’t mean you should hand out equity easily, it just means you shouldn’t hold on to it as tight as you might think. Distributing equity to stakeholders helps align them with the success of the company a lot more than absolute dollar compensations. Co-founder

As someone who deals with content on a daily basis and has a passion for SEO, writing this article gave me mixed feelings. I’m grateful for Google as a search engine. It has brought millions of people to my sites over the years — traffic that has helped me run my businesses. But I’m also

One of my entrepreneur friends is the type of guy to come up with all kinds of ideas. He enjoys sending me bits of information on all kinds of different topics and on occasion, we talk about business, what we’ve been up to, and other thoughts that cross through our minds. Recently, the topic of

Small-to-midsize businesses (SMBs) have technology challenges they need to solve if they’re going to compete and survive. They need the benefits that software can provide them (operational efficiencies, elastic scalability, assurance, security, availability, etc.) but often lack the expertise, personnel, and financial resources to procure what they need. They also need agility, a short time

When facing an economic downturn, many business leaders consider deprioritizing their marketing efforts, but the data suggests that this is the time to double down on marketing. Research has shown that teams which have increased marketing outlay during the pandemic have gone on to enjoy a significant lift in sales. Sure, consumer spending dropped approximately 50% overall, but

COVID-19 crashed through the startup economy like a rock through a plate-glass window. The pandemic has dried up available funding as investors pivot to focus on existing portfolios. It has also evaporated demand as businesses and consumers alike tighten their budgets and close their wallets. The statistics are sobering. So far, 18% of startups who already had

ere’s the sad truth: free accessibility technologies cannot make your site fully accessible. Using tools with no installation fees is tempting — but it will cost you heaps of money and other business-wrecking repercussions once you find out your site is surprisingly inaccessible. Instead, invest in paid, trustworthy solutions that actually do the hard but necessary work of improving

What are the differences between a business and a startup? Which of them are you running? We have written this complete guide to help you find it out. The differences aren’t big, but knowing them are essential to successfully run the company. Maybe you have an idea that you are working on. Maybe you are