When facing an economic downturn, many business leaders consider deprioritizing their marketing efforts, but the data suggests that this is the time to double down on marketing. Research has shown that teams which have increased marketing outlay during the pandemic have gone on to enjoy a significant lift in sales. Sure, consumer spending dropped approximately 50% overall, but those that cut marketing saw online sales fall, and those that held steady saw revenue even out after an initial dip.
However, ramping up your marketing efforts comes with challenges. Marketing teams have been hit by layoffs and budget cuts as businesses…
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